In setting up a new veterinary rehabilitation centre at our practice, we knew we would need a website. Not being particularly trained or confident in IT beyond average use of Windows and programs like Word, the whole idea was daunting.
We met with Nick at Urban Haze at the practice, which was convenient for us and helped him get a good understanding of what the rehab centre was for and how it would help patients. He rapidly de-mystified a lot of the terms and processes we had heard from other providers, and explained that the key to a successful website was to start with us having a very clear idea of what we wanted our site to achieve, who would see it, and how they would use it. He made suggestions and gave us ideas to think about, and from here it was actually much easier than we thought to build the site we wanted. Rather than being handed a finished product based on somebody else’s idea of what a website should be, we have a useful tool for our business and for our clients.
We chose our own theme, designed our own logo and were able to decide exactly what sort of appearance and profile the site should have; perfect for our professional service. Nick’s expertise in understanding how clients perceive and respond to websites was invaluable, as was his ability to advise on how to logically structure the mix of information types we wanted to convey. The actual building process was very fast- limited more by our ability to explain what we wanted and draft content than anything else, as once Nick received material it was incorporated straight away. Like most people, we changed our minds about a few things as the website took shape, but every change was effected rapidly without complaint. Indeed, service and support from Urban Haze has been brilliant throughout, from first steps in concepts to the now occasional ‘tweak’ or new great idea we’ve had. I can’t comment on resolving technical problems, because we simply haven’t had any.
All through the process as new pages, blogs, videos and galleries were added, Nick very (very) patiently taught me how to add new content and manage the site myself so that before long I could do things I’d never imagined with the computer, and I now blog, add new pages and links to social media with ease. The site is a living, breathing thing not a boring online library, and we’ve been delighted to see how well it shows up in searches, how interesting and user-friendly our clients find it, and what an effective business tool it can be as a resource for clients, an advert, a simple point of contact for interested parties and a means of communicating with the animal owning public. It certainly has grown our business and added to client satisfaction. Also, professional colleagues were so impressed that Urban Haze was approached to re-build our sister practice website and that of the professional association to which I belong.